MARY KAY COSMETICS
The Makeup of our Makeup
Brands that demonstrate a genuine commitment to environmental causes and social responsibility resonate with the younger generation of consumers. We used this campaign to tell consumers about the behind-the-scenes promises and the impact Mary Kay has made to empower women all over the world, then placed it where consumers were already looking.
Digital content | Out of home | ANIMATION
Modern Archive
You can’t tell the story of Mary Kay without highlighting all the milestones that pushed the company to where it is today. For this campaign, we dug into the archives of Mary Kay and brought it into modern times.
